lunes, 6 de junio de 2016

The 7 most common mistakes of politicians in social networks

I know talking about politics and politicians generates controversy, disagreement, debate and calls the haters on social networks but my intention is not that, but rather emphasize how these means which can all do community is wasted, even with the people who the current political candidate or should.

Social networks are one of the tools used in the election campaign today. But as in any aspect, there are always errors in these spaces become more noticeable; see the mistakes committed by politicians most often:

ERROR 1: Acquire fake profiles (Purchase likes / followers)
Although not as easy to check, sometimes the parties have to "inflate" their networks with fake profiles and that can affect them.

ERROR 2: Compulsive Blocker
The blocking strategy can often help; but it is not always recommended.
If you block one, they will leave 10 to tell you, because you've blocked've blocked.

Twitter and Facebook has generated most confrontations between members of political organizations. Politicians, especially the presidential candidates should discuss their plans for work simply for the public to understand and to compare.

ERROR 3: LIE

Yes, it is wrong in and out of internet, but here people do not tolerate lies, can refute with audio, screenshots, pictures, links, news, videos and comments. Promise something that can not be met, base their strengths in philosophical questions of the party, Really? A twittero not you going to believe in a million tweets.

ERROR 4: LANGUAGE

Speaking as a politician and not as a friend, as a person who really wants to talk, have a conversation as you would
in a round of dunks with friends. What is the effect of stockings suck all your followers to ingratiate? It is clear, so obvious produces nausea choreography dialogues scheduled reprocessed. It is not real, it is false, does not generate empathy.

ERROR 5: FOCUS

Sharpen messages, conversations around the post-election actions, which will, promises you can not keep
but adults like to hear neighborhood, a delusion, a nice melody calming the need but not solved. Internet is a means to generate conversation, not to make approaches for future action, better talk to people, people, talk, listen, convince with previous actions and real policies, with real problems, real solutions.

Mostra your person, not your promises.

ERROR 6: sectionalizing

Twitter, or Facebook are sectional where people come with color scarves candidate shouting "truee" patting on the back, capturing a smile for strangers and those who will never again see in your life. Internet people not only have difference of thought also has criteria, questions everything, the colors do not care, have a shirt or scarf of a certain color will not make you vote or rt´s.

ERROR 7: CONTENT

In their accounts in social networks pose with humble people who do not know and who never see, pictures giving "gifts" that is merely implicit exchange for voting pact. Upload photos almost exclusively on campaign activities and nothing of himself, of his person, his life, his tastes, what you expect, your hobbies. They use these platforms as press release as as network communication, dialogue. Everything appears (and in most case not only seems) mounted. If there is no censorship favorable comments starts, eliminating and blocking users.

The use of social networks is essential for improving political communication between our representatives and society in general. However, some of the classic mistakes pose real headaches and problems for our public representatives.

Appropriate use of new technologies is a must for that social networks do not become a double-edged sword.

Charly Maíz
www.charlymaiz.info

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