martes, 14 de junio de 2016

What is Social Media Marketing?

The Social Media Marketing is one of the tools of online marketing, specifically Search Engine Marketing, which is used to promote a website or blog. In Spanish usually called Social Media Marketing, ie, use social networks and participate in achieving promote a website of a company, a product, a service, a blog, etc.

The use of advertising on social networks has led to the creation of new terms to optimize the presence of a brand in these social spaces.
Today it is the center of attention throughout the Internet, it is an event of global dimensions, your goal is to reach the customer through their favorite social networks (Facebook, Twitter, LinkedIn, YouTube, etc.)

This new type of marketing is based on continuous communication between Company-Customer, unlike traditional marketing where only a portion generates the message to the customer. Social media marketing is not a quick and easy way to run a business, is a building long-term relationships because later could result in a business closure or potential customers. The purpose of this tool is to be presented in many places, creating networks and personal connections with customers through their social networks. It is used for the following purposes:

Create knowledge of something online.
Create a group of followers.
Have extensive communication with customers or prospects.

Why use social networking as a tool for Online Marketing?
Use or participate in social networks (social media networks) allows us to meet objectives of Online Marketing and Search Engine Marketing specifically. The most important objectives of Online Marketing that can be achieved using social networks are:

Branding and brand dissemination on the web.
Reputation Management.
Increase traffic to the site visits the company.
Get external links.
Improve the natural positioning (SEO) calls on the SERPs (search engine result pages)

Other important reasons to use Social Media Marketing:
You will reach a large audience at a very low cost (higher ROI) compared to other media.
the results can be measured effectively.

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